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Staying Relevant with Targeted Email
Last year's holiday season saw retailers sending a record number of promotional e-mails. This effort to grab users' attention results in user frustration and lower than expected click-through rates....
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Netgear Launches Networking Product Finder
Netgear, a manufacturer of innovative networking solutions for small businesses and homes, recently launched a Networking Product Finder on the iGoDigital Product Recommendation Platform....
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#et11: a lesson on 1:1 messaging
ExactTarget Connections was my first trade show, ever. As a sponsor, my intention initially was to go and meet folks--which I certainly did. However as I spoke with email marketers for three days, I...
View ArticleWhat...Your Ecommerce Platform or Analytics Provider Wants to Power Your...
When an online retailer is in the market for personalization, the first place that's often considered is their analytics provider. But, why do a large percentage of retail leaders use the marquee names...
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Weighting Customer Experience with ROI
I was following up on a few members of the media and publications post Shop.org Annual Summit and found this awesome piece on RetailWire.com and I thought I'd share...RetailWire did a research study...
View ArticleFive Steps to a More Targeted Email Strategy
What's the number one reason people unsubscribe from email marketing? The content consistently does not relate to them. If you’re sending email blasts to your entire customer database every time, then...
View ArticleiGoDigital Launches Segment Builder
New Product Recommendations Platform tool enables marketers to leverage customer data to make real-time decisions, while personalizing the experience for the customer iGoDigital, the market and...
View ArticleiGoDigital to Present Personalization and Segmentation Strategies at the 2012...
John Deines, director of strategic accounts at iGoDigital, and Darren Baldwin, e-commerce manager at Dungarees.net, to discuss personalized triggered emails(Indianapolis, Ind. – April 6, 2011)–...
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#BSUM12 - The Year of Big Data & Dinosaurs
Year two at a conference always seems to be easier and more enjoyable, and that definitely held true for the 2012 Bronto Summit. The good folks at Bronto understand and the live the motto, “work hard,...
View ArticleQ1 2012 Enhancements to Personalized Product Recommendations Platform
Launch of Segment Builder, a new interactive reporting system and performance enhancements helped clients generate over $425 million in additional revenue in the first quarter of 2012 (Indianapolis,...
View ArticleBig Data, Segmentation, and You
By 9am this morning I've checked my emails, browsed several websites for news and merchandise, and even accessed the web on my mobile device. When you consider that I've only been awake for 2 hours,...
View ArticleEmail Marketing: Getting your Foot in the Inbox
Today, consumers who are pressed for time and overwhelmed with marketing messages only connect with content that’s relevant, timely and important to them. Nowhere is this more evident than with Email...
View ArticleEmail Marketing: Abandoned Cart and Beyond
As promised, the conclusion to the Email Marketing blog series. From segment targeting, to personalized marketing and triggered emails, marketers today have an array of tools to use to effectively...
View ArticleMerry September! - A 2012 Holiday Outlook
You will hear two different sentiments starting around this time of year..."...are they serious? It's only September!?!"...or..."It's almost the end of September and how are we going to get everything...
View ArticleMove the Needle: We're Past the Infatuation Stage
The first post of the blog series "Moving the Needle" explored what it took to catch the attention of those much sought after customers. While those strategies cannot be skipped over, eventually it's...
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Lasting Relationship or Holiday Fling with Your Shoppers?
Leverage the data you gathered this holiday season to build long-terms relationships with your shoppers Any lasting customer relationship begins with an initial interaction, and for many shoppers, the...
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